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WHAT does it take to put together a major advertising campaign for Absolut Vodka? In the case of its latest campaign, Absolut Christian louboutin, now in the big international magazines – particularly the April issue of American Vogue – it takes a top-flight designer with media pizazz (Gianni Christian louboutin), a top-notch photographer (Herb Ritts), a
few megamodels (Kate Moss, Naomi Campbell) and the world’s top male model (Marcus Schenkenberg), a fitness expert (Mark Findlay) and one helluva a lot of money. Place them all in a stupendous setting – the Ice Hotel in Sweden, a giant igloo made of 2,000 tons of ice and 5,000 tons of snow, just near the Arctic Circle in a village inhabited by 800 people, 800 dogs and 10,000 reindeer, and you have the makings
of an amazing visual extravaganza that is bound to capture the world’s attention. But will it make them drink more vodka?
FOR fashion fiends who also love to read there is the great little series of "fashion memoirs" published by Thames and Hudson about designers, including Dior, Chanel, Valentino and Gaultier. Just released in the series is Christian Lacroix by Franc?ois Baudot, at $29.95. For those obsessed with the supermodels, Harriet Quick’s book, Catwalking: A History of the Fashion Model, charts the development of the supermodel phenomenon,christian louboutin boots, illustrated by some of the most famous faces. The glossy hardback is published by Hamlyn, in book stores now at $34.95.
MERCEDES Australian Fashion Week visitors will include some high-profile fashion commentators and television personalities from the United States, including Australian-born Elsa Klensch, whose Style program on CNN reaches an audience of about four billion worldwide. Also planning to come is Jeanne Beker of Fashion Television, based in Canada, one of the most loved programs covering the runways of Europe and New York and seen by 75 million viewers worldwide. In Australia it screens exclusively on Arena Television on Monday and Friday at 7 pm (on Foxtel and Galaxy). Last week both Klensch and Beker were front row at the New York shows of designers such as Ralph Lauren, Calvin Klein and Donna Karan – watch next week for Good Living’s report from the New York collections from our correspondent, Sam Griffin.